DS Distribution began as a startup company in 2015 as an eCommerce retail site focusing on electronic cigarettes/vaporizers and tobacco-related products. I was brought on initially as the sole in-house Graphic Designer; quickly, they expanded to B2B as well, and I was given the role of Lead/Senior Graphic Designer and management of a team of several other graphic designers, videographers, and photographers.
For this campaign, I established a dual-pronged strategy, segmenting the advertisements to prospective and existing customers. To prospective customers, we established ourselves as a trusted and easy to use eCommerce site, to existing customers, we advertised a revamped filter menu to enhance their customization experience through a sale. The prospective customers were targeted through a segmented PPC retargeted web ads through partner channels. I wanted these banners to utilize bold colors through product photography. The existing customers were targeted through home page web banners, email blasts, and print package inserts for newly purchased items. This was intended to promote the customizable nature of vaporizers, which can be modified to the customer’s needs.
For my role as in-house lead designer (2015-2017)
Print package insert
Web ad banners
Home page banners