As a freelance Graphic/Production designer for Trade Media Partners, I was tasked with layout design and concepts for the direct mail campaign for Bernadette Semple’s campaign, which included a postcard and a letter. Starting with 5 original concepts, this layout was chosen, refined, and worked through to completion; this project included communication and collaboration with a project manager, art director, and copy writer.
The target audience was the 14th congressional district in New York City, which includes eastern Bronx and north-central Queens. The color palette and imagery was inspired by the attitude of the Bronx & Queens, asserting a strong violet/blue with iconic NYC imagery. The header, a bold and sturdy sans serif, is balanced with a strong but elegant serif to create an established, commanding presence.
Trade Media Partners, an advertising agency based in NJ
One direct mail postcard layout
One direct mail letter layout