2012 Senate House Election Campaign

Background:

As a freelance Graphic/Production designer for Trade Media Partners, I was tasked with layout design and concepts for the direct mail campaign for Bernadette Semple’s campaign, which included a postcard and a letter. Starting with 5 original concepts, this layout was chosen, refined, and worked through to completion; this project included communication and collaboration with a project manager, art director, and copy writer.

Rationale:

The target audience was the 14th congressional district in New York City, which includes eastern Bronx and north-central Queens. The color palette and imagery was inspired by the attitude of the Bronx & Queens, asserting a strong violet/blue with iconic NYC imagery. The header, a bold and sturdy sans serif, is balanced with a strong but elegant serif to create an established, commanding presence.

CLIENT

Trade Media Partners, an advertising agency based in NJ

YEAR

2012

Type

Print/layout

SCOPE

Photo retouching
One direct mail postcard layout
One direct mail letter layout

About me

I am a Graphic and Web Designer living in the NY/NJ area. I have received a total of eight consecutive years of education on graphic design with nearly six years of working as both a freelance designer and an in-house designer.

I started my journey to design at the rigorous Bergen Technical Institute, a high school which focused on strong technical skills. I was pushed in this direction after being fascinated by web typography, experimenting with HTML and CSS at the age of eight. I built this responsive portfolio site using my skills in HTML, CSS, and Javascript.

Hobbies

Pets

Two cats, two dogs, and one frog

Artwork

Digital illustrations, cartoons, and painting

Reddit

Keeping up to date with the tech community

Video Games

Avid video game player on my spare time