DARWIN app launch
challenge: launch a home technology product with nature-based messaging
pilot App Launch in australia for delos living
Takeaway marketing materials included a folder, bi-fold brochure, business cards, and a saddle stitch booklet
Infused water “bartenders” sported branded tees with key marketing phrases; water bottles were also branded with the darwin logo
I modified and refined existing marketing collateral to create this 16 page saddle stitch booklet
Signage featured a “did you know” fact, paired with darwin’s solution; this card highlighted the responsive air purification
CES 2020 and CEDIA 2019
For the US. market, b2b relationships were crucial for the app’s success. I designed booth layouts and coordinated with trade show vendors to complete the deliverables.
Delos’ booth at CEDIA 2019, a trade show for home technology professionals. I created the booth design, brochures, pulldown banners, a slideshow, and takeaway cards.
left: pulldown banner for b2b messaging; right: pulldown banner with consumer-centric messaging
I worked with the marketing director to create a suite of items to use for b2b trade show events. The collateral included the pulldown banners, booklets, business cards, and sample proposals.